Designs begin with research, that is conducted in the field. Research focuses on understanding user experiences, issues, and sentiments through observation and task analysis.
Insights gained from field research and data, drive the design direction. They assists in identifying the “who”, “what”, “why”, and serves as a platform for experimentation and ideation.
Utilizing lean UX principles to drive the process from concept, wireframe creation, prototype development, testing, and iteration before the visuals are designed and made pixel perfect.
I’m Kaitlin, a Baltimore-based designer, specializing in building user-centered interfaces and experiences for brands. I have over five years of cross-functional roles at public companies, and civic endeavors. I use my design chops in Visual and UI design roles to help teams create compelling, cohesive stories and experiences.
I've always been interested in the way that technology improves people’s lives and shapes our future for the better. I strive to create designs that are useful and make the complex, simple. I enjoy experimenting with emerging technologies, interactions, and front-end development to innovate and push boundaries. My goal is to design interfaces and experiences that are user-centric, generate results, and make users smile.